Conceptualising the effect of brand love on consumers' repurchase intentions for consumer products
- Creator: Suetrong, Prapatsorn , Pires, Guilherme D. , Chen, Tom
- Resource Type: journal article
- Date: 2018
Customer engagement behaviors: The role of service convenience, fairness and quality
- Creator: Roy, Sanjit Kumar , Shekhar, Vaibhav , Lassar, Walfried M. , Chen, Tom
- Resource Type: journal article
- Date: 2018
Epilogue to the special issue and reflections on the future of engagement research (commentary)
- Creator: Hollebeek, Linda D. , Conduit, Jodie , Sweeney, Jill , Soutar, Geoffrey , Karpen, Ingo O. , Jarvis, Wade , Chen, Tom
- Resource Type: journal article
- Date: 2016
Experience sharing
- Creator: Chen, Tom , Drennan, Judy , Andrews, Lynda
- Resource Type: journal article
- Date: 2012
Exploring positively- versus negatively-valenced brand engagement: a conceptual model
- Creator: Hollebeek, Linda D. , Chen, Tom
- Resource Type: journal article
- Date: 2014
S-D logic – informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
- Creator: Hollebeek, Linda D. , Srivastava, Rajendra K. , Chen, Tom
- Resource Type: journal article
- Date: 2019
The beginning of value co-creation: understanding dynamics, efforts and betterment
- Creator: Chen, Tom , Yang, Shirley Ou , Leo, Cheryl
- Resource Type: journal article
- Date: 2017
Usage center - value cocreation in multi-actor usage processes
- Creator: Kleinaltenkamp, Michael , Plewa, Carolin , Gudergan , Siegfried , Karpen, Ingo Oswald , Chen, Tom
- Resource Type: journal article
- Date: 2017
User experience sharing: understanding customer initiation of value co-creation in online communities
- Creator: Chen, Tom , Drennan, Judy , Andrews, Lynda , Hollebeek, Linda D.
- Resource Type: journal article
- Date: 2018
Working consumers' psychological states in firm-hosted virtual communities
- Creator: Leo, Wei Wei Cheryl , Chou, Cindy , Chen, Tom
- Resource Type: journal article
- Date: 2019