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Smoker's recall of fear appeal imagery: examining the effect of fear intensity and fear type

Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments

When your source is smiling, consumers may automatically smile with you: investigating the source expressive display hypothesis

Promoting authenticity through celebrity brands

Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments

White eyes are the window to the pure soul: metaphorical association and overgeneralization effects for spokespeople with limbal rings

To meet or meat? homophones in advertising encourage judgments and behaviors in children

Spot the difference: examining facial characteristics that enhance spokesperson effectiveness

The impact of age on consumer attachment to celebrities and endorsed brand attachment

Keeping it real: examining the influence of co-branding authenticity in cause-related marketing

The wellbeing of financial counselors: a study of work stress and job satisfaction

Ads aimed at dads: exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

Three's company: investigating cognitive and sentiment unit imbalance in co-branding partnerships

Revisiting the automaticity of phonetic symbolism effects

May the force drag your dynamic logo: the brand work-energy effect

Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments

Communicating product size using sound and shape symbolism

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