What Motivates customers to change?: Researching customer attitudes to water conservation in the Hunter
- Creator: Jones, Kirsty , Vilches-Montero, Sonia , Baxter, Stacey
- Resource Type: conference paper
- Date: 2021
'I'm like you, you're like me, we make a great brand community!' Similarity and children's brand community participation
- Creator: Hook, Margurite , Baxter, Stacey , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2020
Antecedents and consequences of participation in brand communities: A literature review
- Creator: Hook, Margurite , Baxter, Stacey , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2018
Pseudohomophones as brand names: Prioritising the emotionally interesting homophone
- Creator: Ilicic, Jasmina , Baxter, Stacey , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2018
Antecedents and consequences of children's brand community participation: a replication and extension study
- Creator: Hook, Margurite , Baxter, Stacey , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2017
You see froot, you think fruit: examining the effectiveness of pseudohomophone priming
- Creator: Baxter, Stacey , Ilicic, Jasmina , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2017
Children's participation in brand-based social networks: examining the role of evaluative social identity, self-esteem and anticipated emotions on commitment and desire to recommend
- Creator: Hook, Margurite , Baxter, Stacey , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2016
Measuring motivations for popular music concert attendance
- Creator: Kulczynski, Alicia , Baxter, Stacey , Young, Tamara
- Resource Type: journal article
- Date: 2016
Healthy kids: examining the effect of message framing and polarity on children's attitudes and behavioral intentions
- Creator: Wyllie, Jessica , Baxter, Stacey , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2015
Names versus faces: examining spokesperson-based congruency effects in advertising
- Creator: Ilicic, Jasmina , Baxter, Stacey , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2015
Examining children's preference for phonetically manipulated brand names across two English accent groups
- Creator: Baxter, Stacey , Lowrey, Tina M.
- Resource Type: journal article
- Date: 2014
Examining the automaticity of product placement effects
- Creator: Hook, Margurite , Rosenberger III, Philip J. , Baxter, Stacey
- Resource Type: conference paper
- Date: 2014
Fit in celebrity-charity alliances: when perceived celanthropy benefits nonprofit organisations
- Creator: Ilicic, Jasmina , Baxter, Stacey
- Resource Type: journal article
- Date: 2014
What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
- Creator: Baxter, Stacey , Ilicic, Jasmina , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2014
Exploring children's attitudes towards research participation
- Creator: Baxter, Stacey
- Resource Type: journal article
- Date: 2012
The presence of violent messages in child-oriented magazine advertising: considerations for Australian advertising guidelines
- Creator: Baxter, Stacey , Perkins, Alicia
- Resource Type: journal article
- Date: 2012
It's not kids' play! reflecting on the child-orientated research experience
- Creator: Baxter, Stacey
- Resource Type: journal article
- Date: 2011
Phonetic symbolism and children's brand name preferences
- Creator: Baxter, Stacey , Lowrey, Tina
- Resource Type: journal article
- Date: 2011
Examining the impact of product placement, television advertising and print advertising on consumer attitudes and intentions: a comparison study
- Creator: Kozary, Ben , Baxter, Stacey
- Resource Type: conference paper
- Date: 2010
Examining the nature of Australian child-directed magazine advertising
- Creator: Baxter, Stacey , Perkins, Alicia
- Resource Type: conference paper
- Date: 2010