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You see froot, you think fruit: examining the effectiveness of pseudohomophone priming

What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility

What Motivates customers to change?: Researching customer attitudes to water conservation in the Hunter

The presence of violent messages in child-oriented magazine advertising: considerations for Australian advertising guidelines

The influence of product placement prominence on consumer attitudes and intentions: a theoretical framework

Sounding it out! Phonetic symbolism and children's brand name preference

Pseudohomophones as brand names: Prioritising the emotionally interesting homophone

Phonetic symbolism and children's brand name preferences

Naming brands: implications for children's brand awareness

Names versus faces: examining spokesperson-based congruency effects in advertising

Measuring motivations for popular music concert attendance

Learning through experience: the impact of direct experience on children's brand awareness

It's not kids' play! reflecting on the child-orientated research experience

Healthy kids: examining the effect of message framing and polarity on children's attitudes and behavioral intentions

Group think or effective data collection? Conducting survey research with children

Fit in celebrity-charity alliances: when perceived celanthropy benefits nonprofit organisations

Exploring children's attitudes towards research participation

Examining the nature of Australian child-directed magazine advertising

Examining the impact of product placement, television advertising and print advertising on consumer attitudes and intentions: a comparison study

Examining the automaticity of product placement effects

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