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Epilogue to the special issue and reflections on the future of engagement research (commentary)
- Hollebeek, Linda D., Conduit, Jodie, Sweeney, Jill, Soutar, Geoffrey, Karpen, Ingo O., Jarvis, Wade, Chen, Tom
The use of intentional positioning techniques in government agencies' communication campaigns
Marketing in Chinese Foundations in Beijing, People’s Republic of China: status, challenges and areas of improvement
Should I drink responsibly, safely or properly? Confusing messages about reducing alcohol-related harm
- Jones, Sandra C., Hall, Sabine, Kypri, Kypros
Individual psychological ownership: concepts, evidence, and implications for research in marketing
- Jussila, Iiro, Tarkiainen, Anssi, Sarstedt, Marko, Hair, Joseph F.
Transforming strategy: analytical information systems and the resolution of strategic business issues - a case study
- Kanjanabootra, Sittimont, Corbitt, Brian, Nicholls, Miles
Embracing a service-dominant logic within the supply chain
- Keating, Bryon, Coltman, Tim, Kriz, Anton
Children’s exposure to television food advertising contributes to strong brand attachments
- Kelly, Bridget, Boyland, Emma, King, Lesley, Bauman, Adrian, Chapman, Kathy, Hughes, Clare
How did you make me do that!?: circumventing the activation of persuasion knowledge in consumers, with fluently processed semantic associations
Measuring motivations for popular music concert attendance
- Kulczynski, Alicia, Baxter, Stacey, Young, Tamara
Concert attendee behaviour: the influence of motivations, fan identification and product involvement
Applying the future time perspective scale to advertising research
- Kuppelwieser, Volker G., Sarstedt, Marko
Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong
- Lau, Tommy, Cheung, Man Lai, Pires, Guilherme D., Chan, Carol
Using support vector machine ensembles for target audience classification on Twitter
- Lo, Siaw Ling, Chiong, Raymond, Cornforth, David
- Low, Sui Pheng, Gao, Shang, Mohdari, Mohammad Matin
Socially responsible practices of Australian SMES: a marketing perspective
Analysis of alcohol industry submissions against marketing regulation
- Martino, Florentine Petronella, Miller, Peter Graeme, Coomber, Kerri, Hancock, Linda, Kypri, Kypros
Student-based conceptualisations of university brands: a brand loyalty model
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