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Pseudohomophones as brand names: Prioritising the emotionally interesting homophone
- Ilicic, Jasmina, Baxter, Stacey, Kulczynski, Alicia
Fit in celebrity-charity alliances: when perceived celanthropy benefits nonprofit organisations
- Ilicic, Jasmina, Baxter, Stacey
- Jones, Kirsty, Vilches-Montero, Sonia, Baxter, Stacey
The influence of product placement prominence on consumer attitudes and intentions: a theoretical framework
Measuring motivations for popular music concert attendance
- Kulczynski, Alicia, Baxter, Stacey, Young, Tamara
- Wyllie, Jessica, Baxter, Stacey, Kulczynski, Alicia
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