Objective measures of emotion related to brand attitude: a new way to quantify emotion-related aspects relevant to marketing
Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance
Conceptualising the application of relationship marketing orientation to the internal business environment
The relevance of minority ethnic groups for marketing: a research framework
Student-based conceptualisations of university brands: a brand loyalty model
Analysis of alcohol industry submissions against marketing regulation
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