Examining the nature of Australian child-directed magazine advertising

- Baxter, Stacey, Perkins, Alicia

Learning through experience: the impact of direct experience on children's brand awareness

- Baxter, Stacey

Ads aimed at dads: exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies

- Baxter, Stacey M., Kulczynski, Alicia, Ilicic, Jasmina

Alcohol advertising in the New Zealand university student press

- Cousins, Kim, Kypri, Kypros

Consumer behaviour and marketing fundamentals for business data analytics

- De Vries, Natalie J., Moscato, Pablo

Clustering consumers based on trust, confidence and giving behaviour: data-driven model building for charitable involvement in the Australian not-for-profit sector

- de Vries, Natalie Jane, Reis, Rodrigo, Moscato, Pablo

Digesting commercial clips from TV streams

- Duan, Ling-Yu, Zheng, Yan-Tao, Wang, Jinqiao, Lu, Hanqing, Jin, Jesse S.

Media and health: moral panics, sinners and saviours

- Germov, John, Freij, Maria

Bend it like Beckham?: the challenges of reading gender in visual culture

- Gill, Rosalind

Is safety valued in the Australian pony market?

- Hawson, Lesley A., Oddie, Catherine, McLean, Andrew N., McGreevy, Paul D.

A prompt to the web: the media and health information seeking behaviour

- Hogue, Marie-Clare B., Doran, Evan, Henry, David A.

Names versus faces: examining spokesperson-based congruency effects in advertising

- Ilicic, Jasmina, Baxter, Stacey, Kulczynski, Alicia

Sinfully decadent: priming effects of immoral advertising symbols on indulgence

- Ilicic, Jasmina, Brennan, Stacey M., Kulczynski, Alicia

How a smile can make a difference: enhancing the persuasive appeal of celebrity endorsers: boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne smile" in advertising

- Ilicic, Jasmina, Kulczynski, Alicia, Baxter, Stacy M.

Should I drink responsibly, safely or properly? Confusing messages about reducing alcohol-related harm

- Jones, Sandra C., Hall, Sabine, Kypri, Kypros

Examining the impact of product placement, television advertising and print advertising on consumer attitudes and intentions: a comparison study

- Kozary, Ben, Baxter, Stacey

The joint effects of advertising and product trial: a source-monitoring perspective

- Kum, Doreen, Lee, Yih Hwai

Applying the future time perspective scale to advertising research

- Kuppelwieser, Volker G., Sarstedt, Marko

Analysis of alcohol industry submissions against marketing regulation

- Martino, Florentine Petronella, Miller, Peter Graeme, Coomber, Kerri, Hancock, Linda, Kypri, Kypros

Corporate branding: a framework for e-retailers

- Merriless, Bill, Fry, Marie-Louise