Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? An Australian perspective
Wyllie, Jessica, Carlson, Jamie, Rosenberger III, Philip J.
The effects of market orientation, technological opportunism, and e-business adoption on performance: a moderated mediation analysis
Voola, Ranjit, Casimir, Gian, Carlson, Jamie, Anushree Agnihotri, M.
Smoker's recall of fear appeal imagery: examining the effect of fear intensity and fear type
Rayner, Ethan, Baxter, Stacey M., Ilicic, Jasmina
Corporate social action patterns in contrasting market settings
Quazi, Ali, Rugimbana, Robert, Muthaly, Siva, Keating, Byron
An e-retailing assessment of perceived website-service innovativeness: implications for website quality evaluations, trust, loyalty and word of mouth
O'Cass, Aron, Carlson, Jamie
The effect of corporate image in the formation of customer loyalty: an Australian replication
Hart, Allison E., Rosenberger III, Philip J.
Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong
Cheung, Man Lai, Pires, Guilherme D., Rosenberger, Philip J., Leung, Wilson K. S., Ting, Hiram
Vicarious innovativeness or vicarious learning: the role of existing vicarious innovativeness in new product purchase intentions
Chao, Chih-Wei, Reid, Mike, Hung, Yu-Chen
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