Your selections:
Naming brands: implications for children's brand awareness
- Baxter, Stacey, Webster, Cynthia
Using service logic to interpret customers' experiences during call centre interactions.
Creating compelling e-service encounters: examining e-service attributes and flow
- Carlson, Jamie, O'Cass, Aron
The role of customer community in value co-creation for third places: an example of senior citizens
- Meshram, Kanika, Dean, Alison, Cowley, Kym
Business and consumer communication via online social networks: a preliminary investigation.
- Browne, Rebecca, Clements, Elise, Harris, Rebecca, Baxter, Stacey
Brand trust: an Australian replication of a two-factor structure
Examining the antecedents of group-oriented travel behaviour to large-scale events: a conceptual model and propositions
- Regan, Nicole, Carlson, Jamie, Rosenberger III, Philip J.
Creating a foundation for generic skills by embedding information literacy in commencing student assessment tasks
- Dean, Alison M., Cowley, Kym
Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing
- Carlson, Jamie, O'Cass, Aron
Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia
Group think or effective data collection? Conducting survey research with children
Exploring marketing effectiveness via market orientation, resource possession and marketing capability
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