A decision-making framework for adoption of e-procurement

- Aisbett, Janet, Lasch, Rainer, Pires, Guilherme

A decision-making framework for adoption of e-procurement

- Aisbett, Janet, Lasch, R., Pires, Guilherme

The role of social media elements in driving co-creation and engagement

- Cheung, Man Lai, Pires, Guilherme, Rosenberger III, Philip J., Leung, Wilson K.S., Chang, Man Kit

The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge

- Cheung, Man Lai, Pires, Guilherme, Rosenberger III, Philip J.

The relationship marketing orientation of Hong Kong financial services industry managers and its links to business performance

- Gordon, Tsui Luen On, Pires, Guilherme, Stanton, John

Examining the consumption of financial products by Muslim consumers in Australia

- Jeffrey, Reyaz, Pires, Guilherme, Rosenberger III, Philip J.

Home loans and Muslims – an Australian perspective

- Jeffrey, Reyaz, Pires, Guilherme, Rosenberger III, Philip J.

Insights of Resilience to Crisis in the Airline Industry

- Komutanont, Warakorn Pom, Pires, Guilherme

Testing of a model evaluating e-Government portal acceptance and satisfaction

- Lai, Cora Sio Kuan, Pires, Guilherme

Influences on Macao's e-government portal adoption

- Lai, Cora Sio Kuan, Pires, Guilherme

Testing of a model evaluating e-government portal acceptance and satisfaction

- Lai, Cora Sio Kuan, Pires, Guilherme

The Moderating Effect of Cost Orientation on RMO Adoption in the Hospitality Industry

- Lee, Howard C. W., Rosenberger III, Philip J., Pires, Guilherme

Ethical business practices and consumers' purchase intentions for a fast moving consumer good in Hong Kong

- Leung, Sai Yiu Francis, Pires, Guilherme, Rosenberger III, Philip J.

A cross-cultural case study of consumers' communications about a new technological product

- Moro, Sergio, Pires, Guilherme, Rita, Paulo, Cortez, Paulo

Discovering ethnic minority business research directions using text mining and topic modelling

- Moro, Sérgio, Pires, Guilherme, Rita, Paulo, Cortez, Paulo, Ramos, Ricardo F.

A text mining and topic modelling perspective of ethnic marketing research

- Moro, Sérgio, Pires, Guilherme, Rita, Paulo, Cortez, Paulo

Relationship quality and continuous education: a study of fee-paying students in Hong Kong

- Narwani, Sangeeta, Pires, Guilherme

Macro issues in electronic commerce and foreign direct investment

- Pires, Guilherme, Stanton, John

Assessing relevancy of ICT driven consumer empowerment for business

- Pires, Guilherme, Rita, Paulo, Stanton, John

Marketing issues in healthcare research

- Pires, Guilherme, Stanton, John