Your selections:
An exploratory perspective of service brand associations
Exploring consumer status and conspicuous consumption
Retail sales explanations: resolving unsatisfactory sales encounters
- Dunning, Jarrad, O'Cass, Aron, Pecotich, Anthony
Service brands and communication effects
What happens when things go wrong?: Retail sales explanations and their effects
- Jarrad, Dunning, Anthony, Pecotich, O'Cass, Aron
An examination of the antecedents of repatronage intentions across different retail store formats
Examining the effects of service brand communications on brand evaluation
Service branding: consumer verdicts on service brands
Studying the effect of market orientation and organisational culture on a brand's performance
- O'Cass, Aron, Ngo, Liem Viet, Budiman, Arief, Bougoure, Ursula
- O'Cass, Aron, Pecotich, Anthony
- Carlson, Jamie, O'Cass, Aron
Balancing external adaptation and internal effectiveness: achieving better brand performance
- O'Cass, Aron, Ngo, Liem Viet
Market orientation versus innovative culture: two routes to superior brand performance
- O'Cass, Aron, Ngo, Liem Viet
- Budiman, Arief, O'Cass, Aron
- Ward, Steven, Pecotich, Anthony, O'Cass, Aron, Julian, Craig C.
Examining the relationships between attributes of e-service delivery, involvement, trust and behavioural intentions in the internet environment
- O'Cass, Aron, Carlson, Jamie
- Carlson, Jamie, O'Cass, Aron
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