A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing

- O'Cass, Aron

A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise

- Ward, Steven, Pecotich, Anthony, O'Cass, Aron, Julian, Craig C.

Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia

- O'Cass, Aron, Ngo, Liem

An e-retailing assessment of perceived website-service innovativeness: implications for website quality evaluations, trust, loyalty and word of mouth

- O'Cass, Aron, Carlson, Jamie

An empirical assessment of consumers' evaluations of web site service quality: conceptualizing and testing a formative model

- O'Cass, Aron, Carlson, Jamie

An examination of the antecedents of repatronage intentions across different retail store formats

- Grace, Debra, O'Cass, Aron

An exploration of personality and speed limit compliance

- Griffin, Deborah, O'Cass, Aron

An exploratory perspective of service brand associations

- O'Cass, Aron, Grace, Debra

An investigation of B2C internet commerce: e-service quality's impact on satisfaction, attitudes and behaviours

- Carlson, Jamie, O'Cass, Aron

Assessing customers' perceived value of the online channel of multichannel retailers: a two country examination

- Carlson, Jamie, O'Cass, Aron, Ahrholdt, Dennis

Balancing external adaptation and internal effectiveness: achieving better brand performance

- O'Cass, Aron, Ngo, Liem Viet

Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences

- Carlson, Jamie, O'Cass, Aron

Creating compelling e-service encounters: examining e-service attributes and flow

- Carlson, Jamie, O'Cass, Aron

Creating value offerings via operant resource-based capabilities

- Ngo, Liem Viet, O'Cass, Aron

Developing a framework for understanding e-service quality, its antecedents, consequences, and mediators

- Carlson, Jamie, O'Cass, Aron

Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters

- O'Cass, Aron, Craig, Julian

Examining the drivers of individuals trust in online e-services: the role of innovation and off-line branding

- O'Cass, Aron, Carlson, Jamie

Examining the effects of perceived web innovateness in e-retailing.

- Carlson, Jamie, O'Cass, Aron

Examining the effects of service brand communications on brand evaluation

- Grace, D., O'Cass, Aron

Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing

- Carlson, Jamie, O'Cass, Aron