A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise

- Ward, Steven, Pecotich, Anthony, O'Cass, Aron, Julian, Craig C.

Implementing competitive strategies: the role of responsive and proactive market orientations

- Voola, Ranjit, O'Cass, Aron

Technological turbulence, supplier market orientation, and buyer satisfaction

- Terawatanavong, Civilai, Whitwell, Gregory J., Widing, Robert E., O'Cass, Aron

Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance

- Sok, Phyra, O'Cass, Aron

A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing

- O'Cass, Aron

Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status

- O'Cass, Aron, Choy, Eric

Examining the drivers of individuals trust in online e-services: the role of innovation and off-line branding

- O'Cass, Aron, Carlson, Jamie

Market orientation versus innovative culture: two routes to superior brand performance

- O'Cass, Aron, Ngo, Liem Viet

Exploring consumer status and conspicuous consumption

- O'Cass, Aron, McEwen, Hmily

Explications of political market orientation and political brand orientation via the resource based view of the political party

- O'Cass, Aron, Voola, Ranjit

Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters

- O'Cass, Aron, Craig, Julian

The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective

- O'Cass, Aron, Pecotich, Anthony

International market entry mode strategy: a region-within-country perspective

- O'Cass, Aron, Ngo, Liem

Understanding the role of retail store service in light of self-image: store image congruence

- O'Cass, Aron, Grace, Debra

Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation

- O'Cass, Aron, Weerawardena, Jay

Examining the effects of website-induced flow in professional sporting team websites

- O'Cass, Aron, Carlson, Jamie

Service brands and communication effects

- O'Cass, Aron, Grace, Debra

An empirical assessment of consumers' evaluations of web site service quality: conceptualizing and testing a formative model

- O'Cass, Aron, Carlson, Jamie

Studying the effect of market orientation and organisational culture on a brand's performance

- O'Cass, Aron, Ngo, Liem Viet, Budiman, Arief, Bougoure, Ursula

The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective

- O'Cass, Aron, Pecotich, A.