Your selections:
- Ward, Steven, Pecotich, Anthony, O'Cass, Aron, Julian, Craig C.
Implementing competitive strategies: the role of responsive and proactive market orientations
Technological turbulence, supplier market orientation, and buyer satisfaction
- Terawatanavong, Civilai, Whitwell, Gregory J., Widing, Robert E., O'Cass, Aron
Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance
Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status
- O'Cass, Aron, Carlson, Jamie
Market orientation versus innovative culture: two routes to superior brand performance
- O'Cass, Aron, Ngo, Liem Viet
Exploring consumer status and conspicuous consumption
- O'Cass, Aron, Pecotich, Anthony
International market entry mode strategy: a region-within-country perspective
Understanding the role of retail store service in light of self-image: store image congruence
- O'Cass, Aron, Weerawardena, Jay
Examining the effects of website-induced flow in professional sporting team websites
- O'Cass, Aron, Carlson, Jamie
Service brands and communication effects
- O'Cass, Aron, Carlson, Jamie
Studying the effect of market orientation and organisational culture on a brand's performance
- O'Cass, Aron, Ngo, Liem Viet, Budiman, Arief, Bougoure, Ursula
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