A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise

- Ward, Steven, Pecotich, Anthony, O'Cass, Aron, Julian, Craig C.

Implementing competitive strategies: the role of responsive and proactive market orientations

- Voola, Ranjit, O'Cass, Aron

Technological turbulence, supplier market orientation, and buyer satisfaction

- Terawatanavong, Civilai, Whitwell, Gregory J., Widing, Robert E., O'Cass, Aron

Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance

- Sok, Phyra, O'Cass, Aron

Explications of political market orientation and political brand orientation via the resource based view of the political party

- O'Cass, Aron, Voola, Ranjit

An exploratory perspective of service brand associations

- O'Cass, Aron, Grace, Debra

Market orientation versus innovative culture: two routes to superior brand performance

- O'Cass, Aron, Ngo, Liem Viet

Examining the drivers of individuals trust in online e-services: the role of innovation and off-line branding

- O'Cass, Aron, Carlson, Jamie

The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective

- O'Cass, Aron, Pecotich, Anthony

Balancing external adaptation and internal effectiveness: achieving better brand performance

- O'Cass, Aron, Ngo, Liem Viet

Examining the effects of website-induced flow in professional sporting team websites

- O'Cass, Aron, Carlson, Jamie

The effects of perceived industry competitive intensity and marketing-related capabilities: drivers of superior brand performance

- O'Cass, Aron, Weerawardena, Jay

Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status

- O'Cass, Aron, Choy, Eric

Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters

- O'Cass, Aron, Craig, Julian

The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective

- O'Cass, Aron, Pecotich, A.

Exploring consumer status and conspicuous consumption

- O'Cass, Aron, McEwen, Hmily

A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing

- O'Cass, Aron

Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation

- O'Cass, Aron, Weerawardena, Jay

An e-retailing assessment of perceived website-service innovativeness: implications for website quality evaluations, trust, loyalty and word of mouth

- O'Cass, Aron, Carlson, Jamie

Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia

- O'Cass, Aron, Ngo, Liem