/
Your selections:
A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise
- Ward, Steven, Pecotich, Anthony, O'Cass, Aron, Julian, Craig C.
Implementing competitive strategies: the role of responsive and proactive market orientations
- Voola, Ranjit, O'Cass, Aron
Technological turbulence, supplier market orientation, and buyer satisfaction
- Terawatanavong, Civilai, Whitwell, Gregory J., Widing, Robert E., O'Cass, Aron
Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance
- Sok, Phyra, O'Cass, Aron
Market orientation versus innovative culture: two routes to superior brand performance
- O'Cass, Aron, Ngo, Liem Viet
Examining the relationships between attributes of e-service delivery, involvement, trust and behavioural intentions in the internet environment
- O'Cass, Aron, Carlson, Jamie
The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective
- O'Cass, Aron, Pecotich, Anthony
Service brands and communication effects
- O'Cass, Aron, Grace, Debra
Examining the effects of website-induced flow in professional sporting team websites
A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing
- O'Cass, Aron
Balancing external adaptation and internal effectiveness: achieving better brand performance
Examining the drivers of individuals trust in online e-services: the role of innovation and off-line branding
Exploring consumer status and conspicuous consumption
- O'Cass, Aron, McEwen, Hmily
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
- O'Cass, Aron, Weerawardena, Jay
Examining the firm's value creation process: a managerial perspective of the firm's value offering strategy and performance
- O'Cass, Aron, Pecotich, A.
Explications of political market orientation and political brand orientation via the resource based view of the political party
- O'Cass, Aron, Voola, Ranjit
An empirical assessment of consumers' evaluations of web site service quality: conceptualizing and testing a formative model
An exploratory perspective of service brand associations
An e-retailing assessment of perceived website-service innovativeness: implications for website quality evaluations, trust, loyalty and word of mouth
Are you sure you would like to clear your session, including search history and login status?