Studying the effect of market orientation and organisational culture on a brand's performance
O'Cass, Aron, Ngo, Liem Viet, Budiman, Arief, Bougoure, Ursula
Balancing external adaptation and internal effectiveness: achieving better brand performance
O'Cass, Aron, Ngo, Liem Viet
Market orientation versus innovative culture: two routes to superior brand performance
Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet, O'Cass, Aron
Exploring performance differentials via resource possession and firm capabilities
Managing innovation capability and co-creative interaction with customers to achieve superior firm performance
Ngo, Liem Viet, O'Cass, Aron George
Value creation architecture and engineering: a business model encompassing the firm-customer dyad
Examining the firm's value creation process: a managerial perspective of the firm's value offering strategy and performance
Power, resource dependencies and capabilities in intercultural B2B relationships
Malik, Ashish, Ngo, Liem Viet, Kingshott, Russel P. J.
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