Naming brands: implications for children's brand awareness
Sounding it out! Phonetic symbolism and children's brand name preference
You see froot, you think fruit: examining the effectiveness of pseudohomophone priming
Group think or effective data collection? Conducting survey research with children
Examining the nature of Australian child-directed magazine advertising
Business and consumer communication via online social networks: a preliminary investigation.
Antecedents and consequences of children's brand community participation: a replication and extension study
Examining the automaticity of product placement effects
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