Examining the role of value offering in creating competitive advantages for street food vendors against restaurants in Mumbai, India
- Creator: Meshram, Kanika , O'Cass, Aron
- Resource Type: conference paper
- Date: 2010
Creating value offerings via operant resource-based capabilities
- Creator: Ngo, Liem Viet , O'Cass, Aron
- Resource Type: journal article
- Date: 2009