The impact of service failure on brand credibility
- Creator: Bougoure, Ursula Sigrid , Russell-Bennett, Rebekah , Fazal-E-Hasan, Syed , Mortimer, Gary
- Resource Type: journal article
- Date: 2016
Examining the formation of website attitudes toward multi-channel retailers through service branding and website capabilities
- Creator: Carlson, Jamie , O'Cass, Aron
- Resource Type: conference paper
- Date: 2011
Managing web site performance taking account of the contingency role of branding in multi-channel retailing
- Creator: Carlson, Jamie , O'Cass, Aron
- Resource Type: journal article
- Date: 2011