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Your selections:
Brand liking and consumer gratitude effects on consumer-brand love relationships and repurchase intention
- Suetrong, Prapatsorn, Pires, Guilherme D.
Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger, Philip J., Leung, Wilson K. S., Ting, Hiram
Driving consumer-brand engagement and co-creation by brand interactivity
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J., Jose de Oliveira, Mauro
Conceptualising the effect of brand love on consumers' repurchase intentions for consumer products
- Suetrong, Prapatsorn, Pires, Guilherme D., Chen, Tom
Antecedents of consumers' brand loyalty for high technology products
- Ng, Ching Yee
A model of service quality, price satisfaction, image rating, overall satisfaction, repurchase intention and positive word of mouth in private higher education organisations in Singapore
- Siew, Ngung Chia
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