Keeping it real: examining the influence of co-branding authenticity in cause-related marketing
- Creator: Ilicic, Jasmina , Baxter, Stacey M. , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2019
Spot the difference: examining facial characteristics that enhance spokesperson effectiveness
- Creator: Ilicic, Jasmina , Baxter, Stacey M. , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2018