Can I @handle it? The effects of sponsorship disclosure in TikTok influencer marketing videos with different product integration levels on adolescents’ persuasion knowledge and brand outcomes
- Creator: van der Bend, Daphne L. M. , Gijsman, Nerine , Bucher, Tamara , Shrewsbury, Vanessa A. , van Trijp, Hans , van Kleef, Ellen
- Resource Type: journal article
- Date: 2023
How did you make me do that!?: circumventing the activation of persuasion knowledge in consumers, with fluently processed semantic associations
- Creator: Kozary, Benjamin John
- Resource Type: thesis
- Date: 2015