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offline brand communities

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1No 1Yes

1SDG 16 1Sustainable Development Goals 1brand communities 1branding and brand equity 1children 1evaluative social identity 1negative anticipated emotions 1self esteem 1social identity 1theory of planned behavior 1thesis by publication

1Baxter, Stacey 1Hook, Margurite 1Hook, Margurite Louise 1Kulczynski, Alicia

1journal article 1thesis

1Adobe Acrobat PDF

Facets

Full Text

1No 1Yes

1SDG 16 1Sustainable Development Goals 1brand communities 1branding and brand equity 1children 1evaluative social identity 1negative anticipated emotions 1self esteem 1social identity 1theory of planned behavior 1thesis by publication

1Baxter, Stacey 1Hook, Margurite 1Hook, Margurite Louise 1Kulczynski, Alicia

1journal article 1thesis

1Adobe Acrobat PDF

Title
Creator
Date

Antecedents and consequences of participation in brand communities: A literature review

- Hook, Margurite, Baxter, Stacey, Kulczynski, Alicia

Creator: Hook, Margurite , Baxter, Stacey , Kulczynski, Alicia
Resource Type: journal article
Date: 2018

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Understanding the factors influencing children's participation in brand communities

- Hook, Margurite Louise

Creator: Hook, Margurite Louise
Resource Type: thesis
Date: 2018

Understanding the factors influencing children's participation in brand communities

Creator: Hook, Margurite Louise
Resource Type: thesis
Date: 2018

1

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