Does Consumer Innovativeness Matter in Electrified Vehicle? The Moderation Role of Consumer Involvement
- Creator: Chao, Chih-Wei (Fred) , Hung, Yu-Chen , Sun, Li
- Resource Type: journal article
- Date: 2022
Strategic recommendations for new product adoption in the Chinese market
- Creator: Chao, Chih-Wei (Fred) , Reid, Mike , Lai, Po-Hsin , Reimers, Vaughan
- Resource Type: journal article
- Date: 2020
Risks and drivers of hybrid car adoption: a cross-cultural segmentation analysis
- Creator: McLeay, Fraser , Yoganathan, Vignesh , Osburg, Victoria-Sophie , Pandit, Ameet
- Resource Type: journal article
- Date: 2018
Global consumer innovativeness and consumer electronic product adoption
- Creator: Chao, Chih-Wei , Reid, Mike , Mavondo, Felix
- Resource Type: journal article
- Date: 2013