Examining the formation of website attitudes toward multi-channel retailers through service branding and website capabilities
- Creator: Carlson, Jamie , O'Cass, Aron
- Resource Type: conference paper
- Date: 2011
Managing web site performance taking account of the contingency role of branding in multi-channel retailing
- Creator: Carlson, Jamie , O'Cass, Aron
- Resource Type: journal article
- Date: 2011