What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty
- Creator: Vilches-Montero, Sonia , Pandit, Ameet , Bravo-Olavarria, Renzo , Chao, Chih-Wei (Fred)
- Resource Type: journal article
- Date: 2018
Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty
- Creator: Pandit, Ameet , Vilches-Montero, Sonia
- Resource Type: journal article
- Date: 2016
Take it or leave it: using regulatory fit theory to understand reward redemption in channel reward programs.
- Creator: Keeling, Debbie Isobel , Daryanto, Ahmad , de Ruyter, Ko , Wetzels, Martin
- Resource Type: journal article
- Date: 2013