Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement
- Creator: Yun, Jin Ho , Rosenberger III, Philip J. , Sweeney, Kristi
- Resource Type: journal article
- Date: 2021
Exploring consumer–brand engagement: a holistic framework
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2021
Cultivating group-oriented travel behaviour to major events: assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination
- Creator: Carlson, Jamie , Rosenberger III, Philip J. , Rahman, Mohammad M.
- Resource Type: journal article
- Date: 2015