Exploring synergetic effects of social-media communication and distribution strategy on consumer-based brand equity
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger, Philip J.
- Resource Type: journal article
- Date: 2020
Examining the impact of social-media brand communication and distribution intensity on consumer-based brand equity in Hong Kong
- Creator: Cheung, Man Lai
- Resource Type: thesis
- Date: 2017