The impact of customer loyalty programs and mediating factors on store loyalty in the supermarket industry
- Creator: Leong, Kuan Wei
- Resource Type: thesis
- Date: 2013
Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting.
- Creator: Daryanto, Ahmad , de Ruyter, Ko , Wetzels, Martin , Patterson, Paul G.
- Resource Type: journal article
- Date: 2010
A conceptual framework to manage e-loyalty in business-to-consumer e-commerce
- Creator: Carlson, Jamie , Sinnappan, Suku , Kriz, Anton
- Resource Type: book chapter
- Date: 2005