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Your selections:
Exploring synergetic effects of social-media communication and distribution strategy on consumer-based brand equity
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger, Philip J.
Examining the impact of social-media brand communication and distribution intensity on consumer-based brand equity in Hong Kong
- Cheung, Man Lai
Employer branding: strategic implications for staff recruitment
- Wilden, Ralf, Gudergan, Siegfried, Lings, Ian
Value creation architecture and engineering: a business model encompassing the firm-customer dyad
- Ngo, Liem Viet, O'Cass, Aron
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