S-D logic – informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
- Creator: Hollebeek, Linda D. , Srivastava, Rajendra K. , Chen, Tom
- Resource Type: journal article
- Date: 2019
Using service logic to interpret customers' experiences during call centre interactions.
- Creator: Dean, Alison
- Resource Type: conference paper
- Date: 2009