Evaluative conditioning of established brands: implicit measures reveal other effects than explicit measures
- Creator: Walla, Peter , Koller, Monika , Brenner, Gerhard , Bosshard, Shannon
- Resource Type: journal article
- Date: 2017
Emotion regulation and behavior in an individual decision trading experiment: insights from psychophysiology
- Creator: Hariharan, Anuja , Adam, Marc T. P. , Astor, Philipp J. , Weinhardt, Christof
- Resource Type: journal article
- Date: 2015