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Experience intensification to purchase intentions of derivative works in service-intensive industries: An empirical study

What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies

Effects of in-store live stream on consumers’ offline purchase intention

Empowering retailers: A bounded rationality perspective to enhancing omnichannel journey satisfaction

“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)

The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

'I'm like you, you're like me, we make a great brand community!' Similarity and children's brand community participation

Retail entrepreneurs' exit intentions: influence and mediations of personality and job-related factors

Enhancing brand relationship performance through customer participation and value creation in social media brand communities

Feel the VIBE: examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media

Customer engagement behaviors: The role of service convenience, fairness and quality

Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumers’ goals

What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty

Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty

Co-creation of value at the bottom of the pyramid: analysing Bangladeshi farmers' use of mobile telephony

The impact of service failure on brand credibility

Antecedents of tourism destination reputation: the mediating role of familiarity

Assessing customers' perceived value of the online channel of multichannel retailers: a two country examination

Enhancing value for Chinese shoppers: the contribution of store and customer characteristics

An examination of the antecedents of repatronage intentions across different retail store formats

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