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The dark side of artificial intelligence in marketing: meta-analytics review

- Barari, Mojtaba, Ferm, Lars-Erik Casper, Quach, Sara, Thaichon, Park, Ngo, Liem

Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being

- Barari, Mojtaba

Driving COBRAs: the power of social media marketing

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J., De Oliveira, Mauro Jose

Driving consumer-brand engagement and co-creation by brand interactivity

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J., Jose de Oliveira, Mauro

E-trust: the influence of perceived interactivity on e-retailing users

- Merrilees, Bill, Fry, Marie-Louise

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