Evaluating the effectiveness of a physical activity social media advertising campaign using Facebook, Facebook Messenger, and Instagram.
- Creator: Northcott, Celine , Curtis, Rachel , Bogomolova, Svetlana , Olds, Timothy , Vandelanotte, Corneel , Plotnikoff, Ronald , Maher, Carol
- Resource Type: journal article
- Date: 2021
Seasonal Differences in the Cost and Engagement of Facebook Advertisements for a Physical Activity Smartphone App
- Creator: Northcott, Celine , Curtis, Rachel , Bogomolova, Svetlana , Olds, Timothy , Vandelanotte, Corneel , Plotnikoff, Ronald , Maher, Carol
- Resource Type: journal article
- Date: 2021
Should Facebook advertisements promoting a physical activity smartphone app be image or video-based, and should they promote benefits of being active or the app attributes?
- Creator: Northcott, Celine , Curtis, Rachel , Bogomolova, Svetlana , Olds, Timothy , Vandelanotte, Corneel , Plotnikoff, Ronald , Maher, Carol
- Resource Type: journal article
- Date: 2021