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Evaluating the effectiveness of a physical activity social media advertising campaign using Facebook, Facebook Messenger, and Instagram.

- Northcott, Celine, Curtis, Rachel, Bogomolova, Svetlana, Olds, Timothy, Vandelanotte, Corneel, Plotnikoff, Ronald, Maher, Carol

Seasonal Differences in the Cost and Engagement of Facebook Advertisements for a Physical Activity Smartphone App

- Northcott, Celine, Curtis, Rachel, Bogomolova, Svetlana, Olds, Timothy, Vandelanotte, Corneel, Plotnikoff, Ronald, Maher, Carol

Should Facebook advertisements promoting a physical activity smartphone app be image or video-based, and should they promote benefits of being active or the app attributes?

- Northcott, Celine, Curtis, Rachel, Bogomolova, Svetlana, Olds, Timothy, Vandelanotte, Corneel, Plotnikoff, Ronald, Maher, Carol

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