The dark side of artificial intelligence in marketing: meta-analytics review
- Creator: Barari, Mojtaba , Ferm, Lars-Erik Casper , Quach, Sara , Thaichon, Park , Ngo, Liem
- Resource Type: journal article
- Date: 2024
Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia
- Creator: O'Cass, Aron , Ngo, Liem
- Resource Type: conference paper
- Date: 2009
Exploring marketing effectiveness via market orientation, resource possession and marketing capability
- Creator: Ngo, Liem , O'Cass, Aron
- Resource Type: conference paper
- Date: 2009
Explaining brand performance differentials between firms via innovation and marketing
- Creator: Ngo, Liem , O'Cass, Aron
- Resource Type: conference paper
- Date: 2008
International market entry mode strategy: a region-within-country perspective
- Creator: O'Cass, Aron , Ngo, Liem
- Resource Type: conference paper
- Date: 2008