Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics
- Creator: Antioco, Michael , Moenaert, Ruby K. , Feinberg, Richard A. , Wetzels, Martin G. M.
- Resource Type: journal article
- Date: 2008
Organizational antecedents to and consequences of service business orientations in manufacturing companies
- Creator: Antioco, Michael , Moenaert, Ruby K. , Lindgreen, Adam , Wetzels, Martin G. M.
- Resource Type: journal article
- Date: 2008