Showing items 1 - 4 of 4

Your selections:

Driving destination-based brand equity: The role of tourists’ interaction in social-media destination brand communities

“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)

Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong

The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

  • 1
  • Disclaimer
  • Privacy
  • Copyright
  • Contact
  • Deposit