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Holmes, Kyle

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1No 1Yes

1Chinese culture 1PLS-SEM 1Red Bags 1Stimulus-Organism-Response 1WeChat 1consumer decision making 1grocery shopping 1habitual purchasing 1non-conscious purchasing 1social media

1Balnaves, Mark 1Wang, Yini

1journal article 1thesis

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12014 12015

1Adobe Acrobat PDF

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Full Text

1No 1Yes

1Chinese culture 1PLS-SEM 1Red Bags 1Stimulus-Organism-Response 1WeChat 1consumer decision making 1grocery shopping 1habitual purchasing 1non-conscious purchasing 1social media

1Balnaves, Mark 1Wang, Yini

1journal article 1thesis

Date

12014 12015

1Adobe Acrobat PDF

Title
Creator
Date

Red Bags and WeChat (Weixίn): online collectivism during massive Chinese cultural events

- Holmes, Kyle, Balnaves, Mark, Wang, Yini

Creator: Holmes, Kyle , Balnaves, Mark , Wang, Yini
Resource Type: journal article
Date: 2015

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An investigation of habitual purchasing behavior in grocery shopping using partial least squares structural equation modelling

Creator: Holmes, Kyle
Resource Type: thesis
Date: 2014

An investigation of habitual purchasing behavior in grocery shopping using partial least squares structural equation modelling

Creator: Holmes, Kyle
Resource Type: thesis
Date: 2014

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