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Fry, Marie-Louise

2e-commerce 1World Wide Web 1advertising 1brand identification 1consumer behaviour 1corporate branding 1electronic commerce 1harm 1image 1interaction 1public policy development 1reputation 1retailing 1stakeholders

1Carlson, Les 1Merrilees, Bill 1Merriless, Bill 1Polonsky, Michael Jay

Date

22003 12002

Facets

2e-commerce 1World Wide Web 1advertising 1brand identification 1consumer behaviour 1corporate branding 1electronic commerce 1harm 1image 1interaction 1public policy development 1reputation 1retailing 1stakeholders

1Carlson, Les 1Merrilees, Bill 1Merriless, Bill 1Polonsky, Michael Jay

Date

22003 12002

Title
Creator
Date

E-trust: the influence of perceived interactivity on e-retailing users

- Merrilees, Bill, Fry, Marie-Louise

Creator: Merrilees, Bill , Fry, Marie-Louise
Resource Type: journal article
Date: 2003

The harm chain A public policy development and stakeholder perspective

- Polonsky, Michael Jay, Carlson, Les, Fry, Marie-Louise

Creator: Polonsky, Michael Jay , Carlson, Les , Fry, Marie-Louise
Resource Type: journal article
Date: 2003

Corporate branding: a framework for e-retailers

- Merriless, Bill, Fry, Marie-Louise

Creator: Merriless, Bill , Fry, Marie-Louise
Resource Type: journal article
Date: 2002

1

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