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Sonic Influence on Initially Neutral Brands: Using EEG to Unveil the Secrets of Audio Evaluative Conditioning

Can evaluative conditioning change well-established attitudes towards popular brands? Your brain says yes even though your mouth says no

Conscious and non-conscious measures of emotion: do they vary with frequency of pornography use?

Evaluative conditioning of established brands: implicit measures reveal other effects than explicit measures

Emotion ownership: different effects on explicit ratings and implicit responses

Neuroimaging for the affective brain sciences, and its role in advancing consumer neuroscience

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