Evaluating the effectiveness of a physical activity social media advertising campaign using Facebook, Facebook Messenger, and Instagram.
- Creator: Northcott, Celine , Curtis, Rachel , Bogomolova, Svetlana , Olds, Timothy , Vandelanotte, Corneel , Plotnikoff, Ronald , Maher, Carol
- Resource Type: journal article
- Date: 2021
Seasonal Differences in the Cost and Engagement of Facebook Advertisements for a Physical Activity Smartphone App
- Creator: Northcott, Celine , Curtis, Rachel , Bogomolova, Svetlana , Olds, Timothy , Vandelanotte, Corneel , Plotnikoff, Ronald , Maher, Carol
- Resource Type: journal article
- Date: 2021
Should Facebook advertisements promoting a physical activity smartphone app be image or video-based, and should they promote benefits of being active or the app attributes?
- Creator: Northcott, Celine , Curtis, Rachel , Bogomolova, Svetlana , Olds, Timothy , Vandelanotte, Corneel , Plotnikoff, Ronald , Maher, Carol
- Resource Type: journal article
- Date: 2021
Characteristics of adopters of an online social networking physical activity mobile phone app: cluster analysis
- Creator: Sanders, Ilea , Short, Camille E. , Maher, Carol , Bogomolova, Svetlana , Stanford, Tyman , Plotnikoff, Ronald , Vandelanotte, Corneel , Olds, Tim , Edney, Sarah , Ryan, Jillian , Curtis, Rachel G.
- Resource Type: journal article
- Date: 2019