What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies
- Creator: Aldhamiri, Ali , Carlson, Jamie , Vilches-Montero, Sonia , Rahman, Syed Mahmudur , Gudergan, Siegfried P.
- Resource Type: journal article
- Date: 2024
Understanding what motivates luxury customers to engage with social media platforms of luxury brands
- Creator: Aldhamiri, Ali
- Resource Type: thesis
- Date: 2022