Engaging Gen Y customers in online brand communities: a cross-national assessment
- Carlson, Jamie, Rahman, Syed Mahmudur, Rahman, Mohammad M., Wyllie, Jessica, Voola, Ranjit
- Carlson, Jamie, Rahman, Mohammad M., Taylor, Alexander, Voola, Ranjit
Implementing competitive strategies: the role of responsive and proactive market orientations
- Kriz, Anton, Kriz, Alexandra, Voola, Ranjit
- Carlson, Jamie, Voola, Ranjit
Resource-based model of e-business adoption in China: an empirical investigation
- Voola, Ranjit, Carlson, Jamie, Wong, Ho Jin, Li, Jeffrey Hou Jiun
Sensemaking, wisdom and decision making in marketing strategy
- Voola, Ranjit, Casimir, Gian, Carlson, Jamie, Anushree Agnihotri, M.
- Voola, Ranjit, Wyllie, Jessica, Carlson, Jamie
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