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Assessing connectivity in ICT-driven consumer empowerment
- Pires, Guilherme, Rita, Paulo, Stanton, John
Assessing relevancy of ICT driven consumer empowerment for business
Consumer empowerment: a conceptual process model
- Pires, Guilherme, Stanton, John
Cross-cultural issues in domestic ethnic marketing: an approach to address a research gap
- Stanton, John, Pires, Guilherme
Determinants of Indian sub-continent officer-seafarer retention in the shipping industry
- De Silva, Ruanthi, Stanton, Patricia, Stanton, John
Ethnic marketing ethics
- Pires, Guilherme D., Stanton, John
Ethnic marketing sensitivity: reconciling rigorous theory with pragmatism
Ethnic marketing: culturally sensitive theory and practice
Ethnic marketing: theory, practice and entrepreneurship
Identifying and reaching an ethnic market: methodological issues
- Pires, Guilherme, Stanton, John, Cheek, Bruce
Influences on the perceived risk of purchasing online
- Pires, Guilherme, Stanton, John, Eckford, Andrew
Macro issues in electronic commerce and foreign direct investment
Marketing issues in healthcare research
Need for a linked-emic approach in domestic marketing
- Stanton, John, Pires, Guilherme D.
Revisiting ethnic marketing ethics
Revisiting the substantiality criterion: from ethnic marketing to market segmentation
- Pires, Guilherme D., Stanton, John, Stanton, Patricia
Revisiting the substantiality test: from ethnic marketing to market segmentation
The concept of internationalization and its relevance to small and medium service enterprises (SMSEs)
- Stanton, John, Stanton, Patricia
The importance of managing intellectual capital in retaining officer-seafarers
The interaction of foreign direct investment with electronic commerce in less developed countries
- Pires, Guilherme D., Stanton, John, Salavrakos, Ioannis-Dionysios
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