A hierarchical model of perceived value of group-oriented travel experiences to major events and its influences on satisfaction and future group-travel intentions

- Carlson, Jamie, Rosenberger III, Philip J., Rahman, Mohammad M.

A new retail concept taxonomy

- Rosenberger III, Philip J., Merrilees, Bill, Miller, Dale

Advancing a conceptual model for understanding the influence of personal characteristics and values on Generation Y's attitude towards teleworking

- Cullen, Aaron, Rosenberger III, Philip J., Malik, Ashish, Fitzgerald, Martin, Kriz, Anton

Australian undergraduate biotechnology student attitudes towards the teaching of ethics

- Lysaght, Tamra, Rosenberger III, Philip J., Kerridge, Ian

Brand personality differentiation in formula one motor racing: an Australian view

- Rosenberger III, Philip J., Donahay, Brett

Brand trust: an Australian replication of a two-factor structure

- Rosenberger III, Philip J.

Cultivating group-oriented travel behaviour to major events: assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination

- Carlson, Jamie, Rosenberger III, Philip J., Rahman, Mohammad M.

Developing a conceptual model for examining social media marketing effects on brand awareness and brand image

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.

Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? An Australian perspective

- Wyllie, Jessica, Carlson, Jamie, Rosenberger III, Philip J.

Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement

- Yun, Jin Ho, Rosenberger III, Philip J., Sweeney, Kristi

Driving COBRAs: the power of social media marketing

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J., De Oliveira, Mauro Jose

Driving consumer-brand engagement and co-creation by brand interactivity

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J., Jose de Oliveira, Mauro

Driving the SME shopfront retail innovation development process

- Rosenberger III, Philip J., Pires, Guilherme, Merrilees, Bill

Ethical business practices and consumers' purchase intentions for a fast moving consumer good in Hong Kong

- Leung, Sai Yiu Francis, Pires, Guilherme, Rosenberger III, Philip J.

Evaluation of comprehensive social innovation projects: the case of a local German start-up initiative

- Dotterweich, Christoph, Rosenberger III, Philip J., Holzmüller, Hartmut H.

Examining the antecedents of group-oriented travel behaviour to large-scale events: a conceptual model and propositions

- Regan, Nicole, Carlson, Jamie, Rosenberger III, Philip J.

Examining the automaticity of product placement effects

- Hook, Margurite, Rosenberger III, Philip J., Baxter, Stacey

Examining the consumption of financial products by Muslim consumers in Australia

- Jeffrey, Reyaz, Pires, Guilherme, Rosenberger III, Philip J.

Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness

- Wyllie, Jessica, Carlson, Jamie, Rosenberger III, Philip J.

Exploring consumer–brand engagement: a holistic framework

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.