A cross-cultural case study of consumers' communications about a new technological product
- Moro, Sergio, Pires, Guilherme, Rita, Paulo, Cortez, Paulo
A decision-making framework for adoption of e-procurement
- Aisbett, Janet, Lasch, Rainer, Pires, Guilherme
A decision-making framework for adoption of e-procurement
- Aisbett, Janet, Lasch, R., Pires, Guilherme
A text mining and topic modelling perspective of ethnic marketing research
- Moro, Sérgio, Pires, Guilherme, Rita, Paulo, Cortez, Paulo
Assessing connectivity in ICT-driven consumer empowerment
- Pires, Guilherme, Rita, Paulo, Stanton, John
Assessing relevancy of ICT driven consumer empowerment for business
- Pires, Guilherme, Rita, Paulo, Stanton, John
Conceptualising the application of relationship marketing orientation to the internal business environment
- Pires, Guilherme, Cheung, Rachel Shuk Yee
Consumer empowerment: a conceptual process model
- Pires, Guilherme, Stanton, John
Cross-cultural issues in domestic ethnic marketing: an approach to address a research gap
- Stanton, John, Pires, Guilherme
Driving the SME shopfront retail innovation development process
- Rosenberger III, Philip J., Pires, Guilherme, Merrilees, Bill
Ethical business practices and consumers' purchase intentions for a fast moving consumer good in Hong Kong
- Leung, Sai Yiu Francis, Pires, Guilherme, Rosenberger III, Philip J.
Ethnic marketing sensitivity: reconciling rigorous theory with pragmatism
- Pires, Guilherme, Stanton, John
Identifying and reaching an ethnic market: methodological issues
- Pires, Guilherme, Stanton, John, Cheek, Bruce
Influences on Macao's e-government portal adoption
- Lai, Cora Sio Kuan, Pires, Guilherme
Influences on the perceived risk of purchasing online
- Pires, Guilherme, Stanton, John, Eckford, Andrew
Macro issues in electronic commerce and foreign direct investment
- Pires, Guilherme, Stanton, John
Managerial perceptions of relationship marketing effectiveness on perceived business performance in the Hong Kong information and communication technology industry
- Tong, Toni Maria, Rosenberger III, Phillip J., Pires, Guilherme
Marketing issues in healthcare research
- Pires, Guilherme, Stanton, John
On the need for research that provides reliable insights into the future
Relationship quality and continuous education: a study of fee-paying students in Hong Kong
- Narwani, Sangeeta, Pires, Guilherme
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