A cross-cultural case study of consumers' communications about a new technological product

- Moro, Sergio, Pires, Guilherme, Rita, Paulo, Cortez, Paulo

A decision-making framework for adoption of e-procurement

- Aisbett, Janet, Lasch, Rainer, Pires, Guilherme

A decision-making framework for adoption of e-procurement

- Aisbett, Janet, Lasch, R., Pires, Guilherme

A text mining and topic modelling perspective of ethnic marketing research

- Moro, Sérgio, Pires, Guilherme, Rita, Paulo, Cortez, Paulo

Assessing connectivity in ICT-driven consumer empowerment

- Pires, Guilherme, Rita, Paulo, Stanton, John

Assessing relevancy of ICT driven consumer empowerment for business

- Pires, Guilherme, Rita, Paulo, Stanton, John

Conceptualising the application of relationship marketing orientation to the internal business environment

- Pires, Guilherme, Cheung, Rachel Shuk Yee

Consumer empowerment: a conceptual process model

- Pires, Guilherme, Stanton, John

Cross-cultural issues in domestic ethnic marketing: an approach to address a research gap

- Stanton, John, Pires, Guilherme

Driving the SME shopfront retail innovation development process

- Rosenberger III, Philip J., Pires, Guilherme, Merrilees, Bill

Ethical business practices and consumers' purchase intentions for a fast moving consumer good in Hong Kong

- Leung, Sai Yiu Francis, Pires, Guilherme, Rosenberger III, Philip J.

Ethnic marketing sensitivity: reconciling rigorous theory with pragmatism

- Pires, Guilherme, Stanton, John

Identifying and reaching an ethnic market: methodological issues

- Pires, Guilherme, Stanton, John, Cheek, Bruce

Influences on Macao's e-government portal adoption

- Lai, Cora Sio Kuan, Pires, Guilherme

Influences on the perceived risk of purchasing online

- Pires, Guilherme, Stanton, John, Eckford, Andrew

Macro issues in electronic commerce and foreign direct investment

- Pires, Guilherme, Stanton, John

Managerial perceptions of relationship marketing effectiveness on perceived business performance in the Hong Kong information and communication technology industry

- Tong, Toni Maria, Rosenberger III, Phillip J., Pires, Guilherme

Marketing issues in healthcare research

- Pires, Guilherme, Stanton, John

On the need for research that provides reliable insights into the future

- Pires, Guilherme

Relationship quality and continuous education: a study of fee-paying students in Hong Kong

- Narwani, Sangeeta, Pires, Guilherme