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A provisional conceptual framework for intentional positioning in public relations
- James, Melanie
A review of the impact of new media on public relations: challenges for terrain, practice and education
A WIL and a way: integrating authentic learning experiences to develop work-ready communication students
- Fulton, Janet, Scott, Paul, James, Melanie, Sandner, Judith
Autoethnography: the story of 'doing a MOOC' or knowing 'the beast' from within
Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice
Driving learning through blogging: students' perceptions of a reading journal blog assessment task
Emergent strategy
Getting to the heart of public relations: the concept of strategic intent
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners
- Robson, Prue, James, Melanie
Positioning a price on carbon: applying a proposed hybrid method of positioning discourse analysis for public relations
- Wise, Deborah, James, Melanie
Positioning theory and strategic communication: a new approach to public relations research and practice
Power and the passion: a positioning analysis of the electricity privatisation debate in the 2015 NSW state election
- Sengul, Kurt, James, Melanie
Ready, aim, fire: key messages in public relations campaigns
Situating a new voice in public relations: the application of positioning theory to research and practice
Strategic readiness
Strategies to proactively manage activity
Talking back: reflecting on feminism, public relations and research
- Fitch, Kate, James, Melanie, Motion, Judy
The construction of intended meanings: furthering understanding of the purpose of public relations
The HPV school vaccination program: a discourse analysis of information provided to parents
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