- Brennan, Stacey, Rosenberger III, Philip J., Hementera, Veronica
- Carlson, Jamie, Rosenberger III, Philip J., Rahman, Mohammad M.
- Carlson, Jamie, Rosenberger III, Philip J., Paynter, John
- Carlson, Jamie, Rosenberger III, Philip J., Rahman, Mohammad M.
Nothing but net!: A study of the information content in Australian professional basketball websites
- Carlson, Jamie, Rosenberger III, Philip J., Muthaly, Siva
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.
- Cheung, Man Lai, Pires, Guilherme, Rosenberger III, Philip J.
The role of social media elements in driving co-creation and engagement
- Cheung, Man Lai, Pires, Guilherme, Rosenberger III, Philip J., Leung, Wilson K.S., Chang, Man Kit
Driving consumer-brand engagement and co-creation by brand interactivity
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J., Jose de Oliveira, Mauro
Exploring consumer–brand engagement: a holistic framework
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.
Issues in consumer-based brand equity and agenda for future research
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J., de Oliveira, Mauro Jose
Exploring the effect of social media marketing on consumer-brand engagement
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.
Driving COBRAs: the power of social media marketing
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J., De Oliveira, Mauro Jose
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J., Leung, Wilson K. S., Lee, Kin Yi
Towards a rigorous conceptual framework for examining international medical travel
- Chow, Chi Lei Julie, Pires, Guilherme D., Rosenberger III, Philip J.
- Cullen, Aaron, Rosenberger III, Philip J., Malik, Ashish, Fitzgerald, Martin, Kriz, Anton
- Dotterweich, Christoph, Rosenberger III, Philip J., Holzmüller, Hartmut H.
The effect of corporate image in the formation of customer loyalty: an Australian replication
- Hart, Allison E., Rosenberger III, Philip J.
- Hernandez, Jessica, Carlson, Jamie, Rosenberger III, Philip J.
Examining the automaticity of product placement effects
- Hook, Margurite, Rosenberger III, Philip J., Baxter, Stacey
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