Revisiting the substantiality test: from ethnic marketing to market segmentation
- Pires, Guilherme D., Stanton, John
The interaction of foreign direct investment with electronic commerce in less developed countries
- Pires, Guilherme D., Stanton, John, Salavrakos, Ioannis-Dionysios
The internet, consumer empowerment and marketing strategies
- Pires, Guilherme D., Stanton, John, Rita, Paulo
The moderating effect of cost orientation on RMO adoption in the hospitality industry
- Lee, Howard C. W., Pires, Guilherme D., Rosenberger III, Philip J.
- Pires, Guilherme D., Aisbett, Janet
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger, Philip J., Leung, Wilson K. S., Salehhuddin Sharipudin, Mohamad-Noor
- Cheung, Rachel Shuk Yee, Pires, Guilherme D.
Towards a rigorous conceptual framework for examining international medical travel
- Chow, Chi Lei Julie, Pires, Guilherme D., Rosenberger III, Philip J.
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